The Pantone Color of the Year for 2021
Pantone Ultimate Gray e Pantone Illuminating: a marriage of color conveying a message of strength and hopeless
Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, announced PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating, as the Pantone® Color of the Year selection for 2021, two independent colors that come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day.
As people look for ways to fortify themselves with energy, clarity and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power.
Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.
A marriage of strength and optimism, Ultimate Gray and Illuminating do not have to be used in equal proportions, either color can take precedence whether for apparel, beauty, home furnishings, product design or packaging.
The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude
Leatrice Eiseman, executive director of the Pantone Color Institute